Soft Landings

A program to help foreign companies evaluate and navigate their way into the U.S. market.

60+ hours of workshops

One-on-one meetings

Intensive training and immersion

Follow-up mentorship

Future assistance

Our Fall ’24 cohort starts October 2nd. Please contact us for an overview.

We look forward to seeing you in our program.

Apply

Why Georgia and Georgia Tech

For YOUR Soft Landing?

The U.S. is the world’s largest consumer market. Customers in North America may think differently about how your product is promoted and purchased. The business practices are also different, and regulations can be challenging. These factors can make expansion risky:

Regulatory Challenges

Insufficient Marketing Strategies

Lack of Local Partners

Misunderstanding Customers

Since 2016, our team has helped 17 foreign companies from seven countries. Our clients range from startups to large corporations and represent a wide range of industry sectors.

How we make a difference:

The goal of the Soft Landings Program is to prepare participants to expand into the U.S. market.

Participants will gain tools to identify market opportunities, and strategies on how to seize them.

Senior managers will learn to identify legal challenges, and understand operational requirements.

The Soft Landings Program helps participants connect with potential customers and partners.

The program includes the following topics:

Customer Segments

Customer Discovery

U.S. Business Culture

Partnerships

Finance and Accounting

Transportation and Logistics

Contracts and Liabilities

Immigration

What our clients say:

Georgia Tech’s Soft Landings program is the best option to introduce your products and services in the U.S. and Global Markets using Georgia as a platform.”

César Mauricio Rojas
CTO, Biofos Biotechnology
Bogotá, Colombia

 

The program was immensely helpful to our company in exploring strategies for expanding our business to the U.S. market. We were able to establish important connections with a great number of professionals representing different fields.”

Maria San Silvestre Chacon
General Manger, Natural LaFuente
Costa Rica

To learn more, visit our website, email or call us:

grow.gatech.edu/softlandings

 

softlandings@innovate.gatech.edu

 

Juli Golemi
404.894.0094